When a trained stage actor realizes her love of storytelling can be translated into the digital and event spaces, don?t dare bring around a cloud to rain on her parade. San Antonio creative and experience curator Christina Cate of Cate Creative knows just how to connect clients with their audiences in any space. With a quickly growing consulting business that she nurtured alongside her infant son, Cate has recently leaped from the nonprofit world into full-time entrepreneurship, and is weighing in on work ethic, the importance of a trusted support network, and the heroic powers of balance, determination
On the path that led to Cate Creative:
Cate Creative was born the same week my son TJ was born, two years ago. I was on unpaid maternity leave and had developed the skills in my day job(s) to do creative freelance work. Due to the
On how a theater background was preparation for creative consulting:
My background and education
On the importance of a strong support system:
The incredible support system I have is what ultimately drowns out the voices of self-doubt that I experience as a solo entrepreneur. That network of support I lean on daily is mostly comprised of women mentors and family members; however, it is my husband who did not hesitate to offer his unconditional support when I was faced with the decision of whether or not to take Cate Creative full-time and transition out of a more secure working environment. I am certainly not the first person to make a jump into a career like this, but I am humbled by the idea just the same. As the
On her personal female hero:
At the risk of sounding clich?, my hero is my mom. I have always admired her work ethic, but I don?t think I truly understood her superhero powers until I became a mom myself. From the time I was five, my mom was a single parent, working full time, and at one point also earning her Master’s Degree. If that wasn?t enough, she was (and still is) extremely involved in the performing arts community and often took me to various shows, events and board meetings that sparked the passions I still pursue today. Without knowing, she instilled that tireless determination in me. I wouldn?t be the woman I am today without the love and support she has given me (and now my own family) every single day of my life.
Connect with Christina Cate @catecreative.
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Edited from an interview by Eleanora Morrison.?