Photography by Josh Huskin.

Alexander is a partner and creator at HILMY, a branding and strategy firm specializing in designing strategic identity and development systems. With a core focus on urban development, hospitality, and passion projects, the team at HILMY is shaping the trajectory of the city through the likes of brand partnerships with Frost Tower, Jazz, TX, Pearl, and San Antonio River Foundation. Alexander promotes the model of “Return on Vision” over Return on Investment. 

What was your inspiration behind the campaign positioning you created for Limatus Bespoke x HILMY? 

Limatus Bespoke provides a visual identity for its consumers. They develop one-off suits that speak to the personality of the person wearing them. Because of this, we married the vocation of the individual with the logic behind Limatus’s mission. “Celebrating Craft” platforms the maker or the creator with a beautiful aesthetic. 

What is your favorite aspect of working with Limatus Bespoke when designing your clothing? 

The attention to detail. Every stitch, button, material selection and cut, and personalization is considered with equal importance. This is a long lost art and it is our pleasure to be a part of the revival.